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This is a portfolio of
Rituparna Datta
Creative Director
Digital Marketer
Video Editor, Motion Designer, and Digital Marketer specializing in high-impact visuals, branding, and social media strategy. With expertise in Adobe Premiere Pro, After Effects, Photoshop, and SEO-driven content creation, I craft compelling videos and motion graphics that engage and convert.
Selected Works
Kaali Season 2 Review Tweets
Directed the reviews and tweets of Kaali Season 2 on the Trailer of Kaali Season 2 Trailer.
Using Adobe After Effects for motion graphics and utilising pre-sets.
Clothing TV - Commercial
Directed the 20-second TV commercial of Harappa by Joy and Anirban, showcasing their variety of authentic Bengali boutique designs, reaching out to regional audiences.
Social media Launch of Auli - Cuddles
Directed an 18 second post of Auli cuddles with creme’s specifications. generated a lead of 10k cutomers within a month of release
Company in Estonia
Social media post, deliberately using motion graphics format effectively making the post follow through the guidelines of FB Ads.
Video final Formatted on Aftereffects
Augmented lead generation by 40% than usual website traffic.
Happy Beer Day
Minimalistic Beer Day post serving two purposes, Wishing a Happy Beer Day to all, we can sit with one each and talk business.
Video final Formatted on Aftereffects
Kaali Season 2 Review Tweets
Minimalistic Social Media Post for Kaali Season 2 Ratings, Zee 5.
Final Edit on After Effects.
Wild West Tavern - Restaurant Launch 2020
Resourced videos and pictures from the restaurant to club them and form an invitation for reservation and bookings for a uniquely themed restaurant in Kolkata.
Video merged and edited in Adobe Premiere Pro.
By Rituparna Datta
Footfall – 50 bookings in the first week.
Camilia Group: Restaurant Launch
Bringing the continentals to your doorstep, Camelia Group came up with another of their unique restaurants, This video was a culmination of all the mouth-watering delicacies to bring foodies of Kolkata to one place.
Video merged and produced in Adobe Premiere Pro
By Rituparna Datta
Footfall – More than 300 customers in the 1st week.
camelia Group -Diwali
A Celebratory post for the audiences on Diwali
Platforms used: Photoshop for the template, Premiere Pro for the motions
By Rituparna Datta
Cinematic Projects
Cinematic Work - SOS KOLKATA
This project exemplifies my ability to capture the essence of a film’s creative process, showcasing the intricate work that goes into character development and visual storytelling. I am privileged to participate in this project with the organisation Second Innings Sports and Entertainment. The Project SOS KOLKATA offers an exclusive behind-the-scenes glimpse into the meticulous preparation of the film’s lead actors—Yash, Nusrat Jahan, Mimi Chakraborty, and Ena Saha—as they embody their respective characters.
ABOUT THE FILM
SOS Kolkata is a Bengali film directed by Anshuman Pratyush. It features an ensemble cast that includes Yash Dasgupta, Nusrat Jahan, Mimi Chakraborty, and Ena Saha. The film follows a team of Anti-Terrorism Squad (ATS) officers, led by Zakir Ahmed (Yash Dasgupta), as they combat a series of terrorist attacks in Kolkata. The situation escalates when terrorists, seeking to avenge the Mumbai attacks, orchestrate a hostage crisis at a luxury hotel, mirroring real-life events.
My Role in the Film
My key role in the film has been in the promotion. I have directed the shoot behind the scenes of the filming. carefully, with a careful selection of shots, colour grading to match the theme and context of the film using Da Vinci. Editing and finishing with Adobe Premiere Pro.
Final Look Test of SOS Kolkata
The Final Look Set showcases the cast’s transformation into their roles, featuring intense character portrayals, styling, and on-screen chemistry, which highlights the film’s gritty tone.
Colour Correction: Da Vinci Resolve
Video Editing and Transitions : Adobe Premiere Pro
Fun Moments of Shoot
Some of the glimpses of the crew and cast having fun on the sets.
Direction and Video Edit: Rituparna Datta
Colour Correction and Video Editing: Adobe Premiere Pro
Making of SOS Kolkata song _ Thik Bhul Bhule Ami
Directed the video of the making of ‘Thik Bhul Bhule Ami’ from SOS Kolkata showcasing the collaborative efforts of the cast and crew in bringing this romantic song to life.
Colour Correction: Da Vinci Resolve
Video Editing and Transitions : Adobe Premiere Pro
Special Fight Sequence Shoot
About Me
I’m Rituparna Datta, a creative director focused on video storytelling and brand visualisation, with a strong foundation in digital marketing strategies and visual editing. Over the past few years, my career has been shaped by hands-on experiences that sharpened both my creative instincts and technical skills. I intentionally seek out work that challenges me — enhancing my ability to think critically, collaborate cross-functionally, and deliver emotionally resonant content.
Whether I’m directing a brand video or building a scalable content system, I approach every project with a deep sense of responsibility — crafting solutions that are not only creative but deeply aligned with the needs of the audience, customers, and business goals.
I’ve led visual campaigns for independent films, developed story-driven edits for emerging brands, and grounded my creative practice in a nuanced understanding of digital behaviour, emotional resonance, and aesthetic coherence. My process is intuitive yet structured: I design experiences that feel personal but scale with clarity and intention.
I bring with me a 360° creative toolkit—spanning design, video, content strategy, and digital campaigns. Over time, I’ve developed sharp insights into brand positioning, audience engagement, and multi-platform storytelling. My leadership style combines strategic clarity with creative sensitivity, enabling me to guide teams from ideation to execution while preserving the core essence of a message.
On the technical front, I navigate with ease between AI-driven automation, Python-based workflow systems, data analytics, and marketing infrastructure. I aim to build systems that not only perform but evolve with market intelligence. My adaptability across start-ups, agencies, and cross-cultural environments allows me to fit into a range of creative ecosystems—always elevating the vision I collaborate on.
Academically, I hold an MSc in Digital Marketing from Middlesex University, London, where I deepened my strategic knowledge of consumer behaviour and performance-based marketing. Prior to that, I earned a Master’s in Journalism & Mass Communication from Amity University and a Bachelor’s in English from the University of Calcutta—a background that shapes the narrative sensibility I bring into every piece of work.
Creative Strategies & Storytelling
I specialise in crafting emotionally resonant brand narratives that align with a company’s brand positioning and clearly articulate its value proposition. By leveraging marketing psychology and a deep understanding of both India and UK consumer behaviour, I shape stories that connect with audiences on a visceral level.
With a strong foundation in Adobe Creative Suite and a keen eye for detail, I drive visual strategy and creative direction for campaigns requiring aesthetic consistency and a clearly defined brand identity design.
From mood board development and lookbooks to comprehensive visual guides, I ensure each element reflects cohesive art direction across all formats—be it digital advertising, packaging, or social media. I focus on unifying the brand’s visual language to create a compelling and seamless experience at every touchpoint.
Whether launching a new sustainable fashion line or revitalising an existing brand, I craft campaign copywriting that transforms product features into emotionally resonant narratives rooted in product positioning and consumer psychology.
By combining user research, empathy mapping, and competitor insights, I develop market fit storytelling that speaks directly to audience needs while reinforcing a distinctive brand voice. My approach is particularly effective in fast-moving consumer goods (FMCG), fashion, and wellness—sectors where clarity, authenticity, and emotional connection are key to building loyalty and driving conversions.
I thrive in dynamic environments where ideation meets strategic thinking, bringing bold, original concepts to life through a strong foundation in real market insight. Whether leading agile brainstorming sessions, participating in innovation workshops, or working independently, I take initiative in concept development that drives business impact.
From shaping creative briefs to crafting campaign themes, motion concepts, video scripts, and content hooks, I ensure every idea aligns with broader strategic goals and delivers measurable value.
Video Production & Editing
Proficient in end-to-end video editing workflows, from raw footage to polished final output. I use Adobe Premiere Pro for multi-layered edits and seamless storytelling, and After Effects for high-impact motion graphics, kinetic typography, logo animations, and visual effects.
I bring static concepts to life through animated visual storytelling. From explainer videos to social media reels and product teasers, I craft storyboard-based flows to plan the structure and emotion of each frame. My process ensures brand cohesion and message clarity while staying adaptable for rapid revisions and feedback cycles.
Balancing colour tones to create mood, emotion, and brand consistency using Lumetri Color tools and advanced LUTs. I use DaVinci for colour grading and Adobe Audition for colour mixing. I also manage basic to intermediate audio mixing: syncing, sound cleaning, adding transitions, and scoring with royalty-free or AI-generated soundscapes.
My focus is always on enhancing the narrative experience through both visuals and audio.
Creating snackable content with virality and conversion in mind. Whether it’s a fashion reel, thought-leadership clip, or motion teaser, I tailor editing speed, style, and CTAs to suit the platform’s psychology (Instagram, TikTok, LinkedIn, YouTube Shorts).
Digital Marketing & Analytics
Being in the video editing and motion graphics business brings in a structure of content calendars for cross-platform engagement, such as Instagram, LinkedIn, blogs, and email. My planning ensures brand tone consistency, strategic frequency, and campaign alignment with product launches or seasonal peaks.
From reels and carousel posts to LinkedIn thought leadership, I align social content with brand goals through competitor benchmarking, audience insights, and strategic CTAs. I emphasise native platform psychology, such as emotional relatability on Instagram versus professional authority on LinkedIn.
Balancing colour tones to create mood, emotion, and brand consistency using Lumetri Color tools and advanced LUTs. I use DaVinci for colour grading and Adobe Audition for colour mixing. I also manage basic to intermediate audio mixing: syncing, sound cleaning, adding transitions, and scoring with royalty-free or AI-generated soundscapes.
My focus is always on enhancing the narrative experience through both visuals and audio.
I incorporate SEO principles into Video content, blogs, and video descriptions, focusing on both short-tail and long-tail keywords. By optimising meta titles and alt text and creating search-optimised article structures, I assist brands in remaining discoverable and ranking organically.
Design & Visual Tools
I primarily use Photoshop and Illustrator for brand identity, ad creatives, and campaign-level design assets. Whether it’s refining digital illustrations, retouching photos for e-commerce, or crafting infographics for thought-leadership content, my workflow emphasizes both aesthetic clarity and brand alignment.
With hands-on WordPress experience, I manage content updates, SEO-friendly structuring, and plugin integrations for blogs and portfolios. I’m well-versed in back-end basics, Elementor, and adapting themes for brand customization and speed optimization.
Currently expanding into Figma for UI/UX collaboration and product design. I’m focusing on component libraries, design systems, and team commenting workflows to better align marketing with product strategy.
Blogs
The Clear Sunset Gives a Sneak Peek of the Insides of Kolkata
The heavy rainfall till the afternoon cleared the sky for the evening. With a pinkish-orange tint, the sky filled the eyes with all the worlds inside the heart of Kolkata. All the streets that serve as the city’s little neglected veins are constantly running and alive, shining bright in their little symmetry.
Designing with Purpose: How I Blend Aesthetics, Strategy, and Emotional Intelligence in Every Project
Every designer is part visionary, part detective. We don’t just create—we observe, decode, and reimagine. From the curves of a logo to the silence between two colour blocks, every element carries intention. But in a world obsessed with looking good, I believe great design must go deeper. It must serve a purpose, move an audience, and ethically connect brand to being. and most importantly, most humane participant of something worthwhile.
Crafting Impactful Visuals: A Video Editor's Guide to Market Success
With today’s digital age and the impact of AI, businesses are increasingly relying on not just video editors but also the ones who know AI and are continuously working on various platforms of AI that make video editing, gathering resources and generating ideas easier and faster.